GEICO -logos appeal

"If you want cheap car insurance with great service then GEICO is the company for you"
(line on geico.com)

This is an appeal to logic because it declares that GEICO has something that somebody (the consumer) wants. If you are that person- who wants cheap car insurance with great service (which GEICO places a good deal of hope on the fact that you are that type of person) then GEICO argues that logically you will want GEICO. presumably because they are the sort of company which has cheap car insurance with great service. It's an appeal to reason.