Thursday, September 17, 2009
Anthropologie
Anthropologie
This picture presents an ethos and pathos argument. The emotional apeal shows in the fact that the only things for sale are the sweater and the white bracelet. (the store doesn't even sell men's clothing) yet the picture is of the man and women walking arm-and-arm through the forest. The whole picture itself is peaceful and beautiful- which sends the picture to our senses that buying/wearing the clothing will be peaceful and beautiful.
It also makes a ethos appeal because of the dark colors and fine way the picture is presented. clearly this store is not "limited- too" it leaves the impression that the store is more expensive- and a better quality. It's "charicter" argument is that anthropologie is about quality and subtlety.
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and plus i seriously seriously love anthropologie. but that isn't an argument:)
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